Tourism in High Point experiences a strong rebound | Letters to the Editor

Every year in early May, our Visit High Point team asks our mayor to take notice of the mandatory proclamation calling for National Travel and Tourism Week this time. This year we want to officially thank our municipal leaders as this year’s theme is #Future of Travel. Your leadership and partnership in sharing our mission, to position High Point as a vibrant destination that visitors will enjoy and locals will want to promote, not only creates a thriving visitor economy, but also a great place to live.

In just two years, we are beginning to see a strong recovery in tourism post COVID-19. In 2020, Visit NC calculated a decrease in direct tourism spending of 47%. Although official figures for 2021 have not been officially announced, we can currently see a rebound where tourism occupancy tax revenue is only down 2% compared to 2019.

This spring has been busy as we just celebrated the opening of the Nido and Mariana Qubein Children’s Museum last weekend. High Point University continues to set the bar high, expanding the school’s offerings to earn more direct tourism economic impact that benefits our hotels, restaurants and retail businesses. Earlier this spring, we hosted the largest rowing event in state history, the North Carolina Rowing Championships, which drew nearly 4,000 participants. We held our annual High Point Market in the spring where registration numbers were close to normal compared to 2019. We also hosted Ziggy’s house as High Point welcomed 1,500 spectators on April 22 to take advantage of Blackberry Smoke, and 90% were from outside High Point. , including as far as California!

Council leaders, thank you for taking bold steps to position our city as a destination. Thank you for supporting our industry partners, as you all did last week when we celebrated the expansion of the JH Adams Inn. Thank you for advocating for dollars on behalf of our city that supports outdoor recreation and connectivity. It is an honor to do this work for our city, and thank you for your partnership as the future of tourism and High Point is bright!

Mélodie Burnet, President

Melody Burnett is the President of Visit High Point.

About Jonathan J. Kramer

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